Local Dental Marekting https://localdentalmarketing.com Tue, 07 Dec 2021 18:24:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://localdentalmarketing.com/wp-content/uploads/2021/07/cropped-Local-Dental-Marketing-Logo_Transparent-32x32.png Local Dental Marekting https://localdentalmarketing.com 32 32 How To Find And Hire Dental Employees, Post-Covid https://localdentalmarketing.com/how-to-find-and-hire-dental-employees-post-covid/ Tue, 07 Dec 2021 18:19:54 +0000 https://localdentalmarketing.com/?p=1186 How To Find And Hire Dental Employees, Post-Covid

We at Local Dental Marketing genuinely enjoy working with dentists and dental practices. We interact with hundreds of fantastic dentists and office staff throughout the year.

We learn a lot from these conversations. They provide us with an opportunity to discover what dentists are dealing with when it comes to practice development and practice growth. 

In 2021, dentists and business managers all around the country repeated, “I cannot find employees.”

According to an ADA statement on dental recruiting during 2020 and 2021, the demand for hygienists and assistants has increased by 7%.

Really? Is that what is happening?

The Current Economic Situation for U.S. Companies Post COVID

The COVID pandemic has caused radical shifts in how dental practices hire, structure benefits, manage employees, and team member workflows. Only 6% of organizations employed workers from home before the pandemic. Today, that percentage has risen to around 33%.

Here are a few current statistics to help paint the picture of dental practice employment transition toward remote work.

  • According to a recent survey, nearly two-thirds (72%) of respondents want some combination of remote work and office employment. Slack
  • By 2025, 22% of the U.S. workforce will be working remotely.  ApolloTechnical
  • According to a survey of individuals in the United States, 77 percent of respondents felt that having the option of working from home would make them happier. OwlLabs
  • 50% of employees will not return to jobs that do not offer remote work! OwlLabs
  • One out of every two people would move if they could WFH (Work From Home). OwlLabs
  • 23% of full-time employees are willing to take a pay cut over 10% to WFH. OwlLabs
  • In March 2020, 27% of employees surveyed were primarily working from home; that number jumped to 44%. 
  • 72% of employees prefer hybrid work. Slack
  • Only 12% of workers want to work in an office all the time. Slack
  • According to the Interim 2021 Workforce Report, North American businesses anticipate that 19% of their staff will be entirely remote, up from 7% beforehand. Actions to Restore Stability  
  • Employees who have flexibility about work-from-home hours are more likely to stay with a company for long periods. According to a recent employee poll, 39% of respondents would quit their jobs if they could not do WFH. Bloomberg

A recent article by Bloomberg titled; Employees Are Quitting Instead of Giving Up Working From Home, says it all.
PwC recently posted results of the U.S. remote work survey. When 133 executives were asked, “How successful would you say the shift to remote work has been?”

Local Dental Marketing is a perfect example of this WFH shift. When COVID forced us to WFH, we terminated our lease and sent everyone home to work remotely. It took about one week for me to realize that it was the correct decision. 

Employees felt like they had received an immediate raise because they were not spending hours each week on the road. Their gasoline costs decreased, and food expenses went down. It also provided a sense of independence, greater power, and freedom.

Now our employees are located throughout the country. Before this decision, when an employee needed to relocate, we had to let them go. Now, we do not have to let them go, and the entire country is now our potential job market.

What Does the WFH Shift Mean For The Dental Industry?

Dental staff who were laid off during the epidemic have had a moment to breathe. Now they are taking this time to think and ask themselves, “Do I actually enjoy working in the dental industry?” 

Many employers are altering their work hours as a result of the increasing competition for talent due to the growing popularity of WFH.

Dental practices compete with employers inside and outside the dental industry who can pay more, offer better benefits, allow relocation, and WFH. 

I ran across this social media content, which may assist with understanding what is going through the minds of dental assistants and businesses searching to employ. I have removed the names because this is a discussion in a private Facebook group.

To dig deeper on this issue, I reached out to a friend, Shannon Pace Brinker, who runs The Academy of Chairside Assisting. Thousands of dental assistants from all across the world have enrolled in Shannon’s online school. If anyone understands what is going on with dental assistant hiring, it is her.

I contacted her and inquired, “Shannon, what is up with hiring assistants and team members? Can you shed some light on why dentists are having such difficulty finding staff right now?”

She responded;


I believe that dental assistants love their patients, but black and white, they are not respected. If you want to see it for yourself, watch the video I linked below: 

Dental Assistants, on the other hand, make around $12-$22 per hour. Most seasoned assistants can earn up to $25 an hour, although they may never make more than $32.

Seventeen of my dental assistant trainers make $18 an hour. Yesterday they all moved on to work for manufacturers: Invisalign, Itero, SDI, Ultradent, Candidpro, Phillips, Care Stream, Digidoc. A dental assistant’s unique perspective on dental practice processes makes them a great candidate for a dental manufacturer salesperson. They are all making 45K to 100K now. Many have doubled their income.

The assistants who are in the field for more than ten years have likely found a home or are in good practice, but the younger assistants, making minimum wage:

1. The education is terrible- 500 plus pop-up schools for assistants in the U.S. alone!

2. No work ethic!

3. They are talked down too and treated unfairly by most dentists.

4. We are not paid what we are worth, but the dental practice cannot run without us!

There is an honest answer, watch my Youtube video: I speak from experience!

I Get It! People are Leaving Dentistry, What Now?

The fact is that employees have more alternatives today. We are seeing firms all across the country raise their minimum wage in an attempt to attract employees. A dental practice must realize that the greatest workers will not return to a dental office at pre-covid compensation, with poor working conditions and limited benefits. To compete for the finest employees, most dental offices will need to improve their company culture and benefits packages.

The good news is, this will raise expectations of employment. When hiring, be sure to consider how you might improve the case acceptance process, improve patient experience, and increase overall patient billing. Dental clinics will offer higher-quality employees, pay them more, show them greater respect, and expect the same in return.

How To Find Great Employees with Dental Social Media

We give dentists and their staff, social media content, to assist them in promoting themselves and finding new patients on social media. One of the more underappreciated benefits is how successful social media for dentists is in attracting the right sort of employees.

Social media, when correctly executed, will attract staff that fit on your dental team. 

Before a potential employee schedules an interview, they’ve interviewed your practice. How is this possible? This graphic from SociallyRecruited, an A.I. employment ad company, explains what I mean:

Everyone, including your patients, community, and potential employees, have the power to learn about the culture of your dental practice in a matter of seconds, thanks to social media. 

Assume your social media posts, internet reviews, and website do not foster a culture of honesty, openness, and care among your employees. In that case, very few if any would submit resumes when seeking employment.

If you don’t think potential workers check your online reviews before deciding to work with your practice. Consider again!

Potential employees are also looking and researching your social media accounts before they submit a resume.

I Need A Dental Assistant Now; What Do I Do?

I recalled a discussion I had three years ago with Dr. Eric Roman. He was the owner of several lucrative dental clinics in North Carolina.

He needed new people regularly while he was growing. To discover these individuals, he didn’t hire head-hunters or run advertising. He had a list of potential employment candidates who had reached out, saying, “I want to work for your practice; call me when you have a position open.”

Stop Chasing Employees, Let Them Chase You 

Dr. Roman recognized the value of social media as a recruiting vehicle rather than as patient acquisition. His marketing manager created interesting, uplifting, and engaging content across various platforms. 

The majority of the applicants on this list were able to find employment through social media postings. They wanted to work for a firm they felt would value their contributions and had a great corporate culture. Many vital employees, front office workers, associate dentists, hygienists, and dental assistants sought jobs through social media postings.

Attracting the best talents is a simple equation: employing sophisticated social media to create a culture of excellence which attracts people who want to work in that environment.

If your social media postings look like this:

You have a problem. 

Here are some examples of how dental practices are using social media to find employees:

Some Great Tools For Attracting Dental Employees

It’s challenging to come up with great content. If it were that simple, we wouldn’t be in business. The truth is that excellent ideas necessitate time and imagination, which most dental clinics do not have enough of. As a result, we’d want to provide some free resources to assist you out.

We’ve put up a dental employment social media kit to assist you in producing excellent social media content that will attract the right kinds of employees.

Wrapping Up Hiring With Dental Social Media Posts

Natalie is an expert dental marketer and a key member of the dental marketing team at My Social Practice. My Social Practice is a dental marketing company located in Salt Lake City, Utah. Natalie is passionate about helping dental practices grow. If you’d like to book one of the members of My Social Practice’s speaking team, you can do that HERE. Interested in learning more about the benefits of SEO for dental practices or our dental websites service, you can learn more here. Also please read our Google My Business reviews.

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Dental SEO Tips – 16 Ways to Maximize Your Website for Search Engines https://localdentalmarketing.com/dental-seo-tips/ https://localdentalmarketing.com/dental-seo-tips/#respond Wed, 04 Aug 2021 17:09:43 +0000 https://localdentalmarketing.com/?p=517

Dental SEO Tips – 16 Ways to Maximize Your Website for Search Engines

Despite the creative digital marketing efforts of some dental marketing companies, dentists are still not found on the web by potential patients. Rest assured, there is hope: dental practice search engine optimization or aka local SEO for dentists will help your practice rank higher for keywords on Google, Yahoo, Bing, and other online directories.

What is SEO?

It can be challenging for a patient to find a dental practice online if it has not been optimized for SEO. SEO stands for search engine optimization, which refers to the process of helping your dental website and other online assets rank higher in search results on sites like Google, Yahoo!, and Bing. When your website and your Google My Business account ranks higher, you stand a better chance of generating clicks, calls and attracting visitors to your site, as well as returning more traffic.

Of course, you will need a quality website for this to work and a great web designer. You will need content-rich articles with key-phrases or keywords embedded throughout your website and blog. All of the content on your website should have optimized headings and image tags throughout; and alt text should tell about what viewers see when they scroll over with their mouse cursor.

Some SEO for dental practice methods, like updating the copy on your website, are simple. Other forms can be challenging to learn how to do yourself. For these tasks, you may have to hire seo professionals for help with developing a website or a dental SEO campaign.

Dental SEO can be very complicated. Make sure that you speak with someone who has had experience with improving a dental practice’s online presence and local SEO strategies before getting started on optimization.

SEO marketing for dentists: the importance of it.

The number one question regarding dental local SEO is typical, “Why does my dental practice need SEO?” 

At Local Dental Marketing, we believe in a steady increase in patients and business-building credibility through our proven SEO strategies. Studies indicate that when a site ranks within the top five search results across the major search engines (i.e., Google, Yahoo!, Bing), it attracts 2x as many qualified patient leads as similar sites on page 10 or higher. This is because ranking is correlated to authority or relevance with a particular audience segment upon which these audiences base their purchase decisions.

In most cases, if you rank within the first page of results on Major Search Engines, your website will generate clicks, calls and website visits. Remember to make sure that your services page and your title tags are correct and not duplicated through your website. 

Consumers who turn to the Internet looking for dental services are likely expanding their search results for local dentists in Google maps. It is important to note that your competitors will most likely have an edge should these customers see them first due to SEO efforts.

If your competitors aren’t already investing in dental SEO for their practices, this is a fantastic opportunity for you to get the jump on them so that your practice will rank higher and you’ll be the obvious choice for patients in your local community. 

Reach more patients online

Dental practice owners are constantly looking for ways to keep their waiting rooms busy, with treatment chairs full and phones ringing from new patients. While they want new patient growth, dentists also need to watch out for gimmicks and marketing ploys that can cause a dentistry’s integrity to be eroded.

Finding new patients starts with examining how you engage with your existing customers. You can never assume that just because someone has seen your practice before they will come again; there is so much competition in the market these days, this has never been truer.

Another important factor is not only to focus on gaining new patients, practice owners should focus on boosting the number of return visits from current patients.

When you partner with Local Dental Marketing, we’ll help you earn visibility for the keywords your target audience is searching, and reach more patients for your practice. 

Four tips for optimizing your dental website

Developing an effective SEO strategy requires knowing how to reach your audience, which begins with understanding the needs of your patients, their search intent, the competition in the area and locations where you want to rank.

Here are some ways you can begin developing a great dental search engine optimization strategy:

  1. Add Relevant Keywords to your website, meta data and descriptions. Yes, patients search for dentists and also specific services like teeth whitening and bridges. But the traffic from people using long-tail searches is often very targeted and ready to convert into customers.
  2. To optimize your website for the dentist or dental services, it’s essential to include keywords like ‘children’s dentist in [city]’ or ‘broken tooth repair in [town].’ in the meta descriptions of your site and blog articles. These are long-tail keywords that include a service as well as a geo location.
  3. A quick way of improving your results is by adding the name of your town and nearby towns in all web copy—but don’t only focus on copywriting. Add locations to page titles and URLs too.
  4. A blog is another excellent way to develop your practice SEO campaign by driving leads and attracting new customers. Blogging can help with this by publishing articles about dental care tips that will likely attract readers interested in your service. As your traffic increases and search rankings improve, you will become the first choice for people looking for a dentist nearby.
  5. The ultimate function of dental search engine optimization is to cast a wider net, hoping that more patients will come through increased visibility on the web. However, for experienced dentists, it should also be an opportunity to build credibility and increase case acceptance through social proof.
  6. Earn Links by providing great content that local companies will link to. Don’t be afraid to contact local businesses in your area and offer to provide link exchanging opportunities.
  7. Develop dental SEO friendly content… Content is king for dental search engine optimization because it’s essential to providing potential patients with the information they need. Through informative articles allow people who are searching for dental services to learn more about what they should expect when visiting your practice, which can help decrease nervousness over first time appointments.
  8. Make sure to optimize your Google My Business account by claiming it and verifying it first. Once you’ve claimed your GMB account you can begin optimizing the account by adding dental services and dental photos. Optimize by adding service and product information. This can include dental office hours, service areas and your practice description.
  9. Create geo graphically targeted dental content that will help you increase your search engine rankings. This is best done by adding a section to your website called ‘areas we serve’ and writing location pages. 
  10. When writing your dental SEO content, remember that Google is all about user intent. Use online tools to find out what dental terms people are searching for in the area where you want to rank and make sure these are included in all dental SEO content written on your site. Because the Google algorithm favors local businesses, making sure keyword phrases like ‘dentist near me’ or ‘best dentist in [zip]’ is an essential way of helping you rank higher than your competitors who may be using outdated dental search engine optimization techniques.
  11. Make sure your dental website is mobile friendly. The reality is most users don’t go directly from a desktop computer to a dental practice website, they go using a mobile device or smartphone. And dental search engine optimization for dental practices is concerned with providing the right information to users who are searching on their phone.
  12. Optimize your dental SEO by adding dental videos and dental podcasts. Because users often get frustrated looking through pages of text, dental SEO experts recommend creating video content that can be published on YouTube and embedded onto dental practice websites. Creating dental podcast episodes that include the latest news in dentistry is another way of connecting with potential patients online. And as Google considers both video and podcast content more substantive than short articles or blog posts, it can help influence rankings in a positive manner.
  13. Include dental directories like The Best Dentist Network and Dentist Locator to your website and make sure that your listing information is correct.
  14. Your dental SEO campaign won’t succeed without a strategy designed to improve your search rankings while appealing to potential patients’ needs at the same time. Generally speaking, highly visible keywords are better than less frequently searched terms because they’re more likely to lead to new leads or sales for your practice.
  15. Reach out to local bloggers and industry leaders as part of a strategy to earn more relevant content shared by them. When it comes to search engine optimization, links serve as the most significant ranking factor. Links help boost your rankings in search results and position you as a leader in the dental field.
  16. Remember to add your address and phone number to the footer of your website. You should also make sure that your phone number is in the top right hand section of your site making it easy for patients to find. 

If you have any questions about SEO for dentists or would like to learn more about our online marketing services, please contact us today.

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Post 5 https://localdentalmarketing.com/post-5/ https://localdentalmarketing.com/post-5/#respond Wed, 04 Aug 2021 17:09:00 +0000 https://localdentalmarketing.com/?p=515 Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Dental Websites Must Have This One Strength https://localdentalmarketing.com/dental-websites-must-have-this-one-strength/ https://localdentalmarketing.com/dental-websites-must-have-this-one-strength/#respond Wed, 04 Aug 2021 17:06:48 +0000 https://localdentalmarketing.com/?p=511 Social proof is a concept found in many fields, including dentistry. It’s the idea that people are more likely to behave in accordance with how they see others behaving. This type of patient purchasing behavior has been called “social validation.” 

Social validation can be seen as authenticators or even status symbols in all cultures, with respect solely given when others have approved your actions.

What is Dental Social Proof and Validation

Social proof is a concept first introduced in Robert Cialdini’s book Influence. This is also known as informational social influence, and it refers to the notion that individuals adopt the actions of others or try and match behavior themselves if they’re unsure how else to act in unfamiliar types of situations. 

For example, it can be difficult for guests to attend their first event at an expensive venue like a gala. A person in this situation will pay very close attention to the way that others are behaving to understand how they can conform their behavior to the event. 

Social pressures could lead individuals into conformity even when evidence suggests that there would be more benefit for them if they did otherwise. Because of this, forward-thinking practices use social proof for their benefit.

Dentists who are looking to find new patients need to be aware of this psychological phenomenon. It has a dramatic effect on the performance of all dental marketing campaigns. 

Effective Digital Marketing Begins with Patient Reviews

Dentists who take care of their dental reputation by providing excellent service will be rewarded with more online reviews, which translates into more business and referrals.

Your current dental patients are likely to post glowing reviews online if they’ve had a great experience and know-how essential it is for your practice. But, they may need some nudging from you and your dental team before writing one of those all-important “reviews.” To get more positive reviews, you have to ask!

Have you ever wondered how dental websites can pull in your best reviews and show them as social proof? If you don’t currently have this feature within your dental website design, I recommend reaching out to a dental website company that can set this up for you. Being able to feed your 5-star patient reviews into your dentist website is a simple way to spread out the social proof to all of your online assets. 

Have you ever seen a dentistry website with patient video testimonials? These can be very effective for showcasing that you care, and the attention patients feel from you and your team while receiving your services. It shows that your patients are happy, which directly impacts how other potential patients feel about you. 

Tactic: Online testimonials that are 100% authentic and not filtered carry the highest social proof. Google reviews are genuine, which is why they’re so critical for potential patients. Google reviews are also displayed in the Google Map, which is the most important online internet marketing place to be represented. 

Learn More about Dental Social Media in this Article 

Marketing Efforts are Improved Through Dental Case Studies

One great way to showcase satisfied patients is by writing a dental case study about their experience and putting it on your website. To get started, identify one or several people with whom you’ve had significant success and reach out to them. Ask them if they’d be willing to participate in a video interview. You’ll be amazed at how many patients will accept the invitation. Make sure that when you post the case study to your site that the web design makes it easy to navigate and find the study.  

Your dental case study should have before and after pictures and a statement from the patient about their experience. If a patient participates, you’ll want to get them to sign a HIPAA authorization allowing you to use their photo and quote in your dental marketing campaign. This is especially true if you offer pediatric dentistry and other custom dental services.

Humanitarian Events Are Great Social Proof

By sharing your dental practice on social media sites like Facebook and Instagram, you will increase the reach of all your online marketing and search engine optimization.

There are so many reasons to give; it’s hard not to get every one of your team members on board. Giving fosters team bonding and transforms the routine daily tasks into something your team members can be proud of.

Humanitarian and philanthropic efforts pay big dividends for dentists. It not only helps with morale, but they make for unique marketing content. Don’t be shy to post to your social media accounts, write a blog post, or add photos about your humanitarian efforts to your website. 

To get started, reach out within your community where there is a need. In every city and town, there are refugees or homeless shelters where needy people would love to be helped. You can also partner with local organizations set up to support those in need, like the boys and girls club or big brother big sisters.

The strength of social proof is amplified by kindness and compassionate service. If you’re looking for a great cause, take the time today to give back through volunteering or donating money!

Dental Awards & Certificates

When dental patients first meet with their new family dentist, they are often interested in knowing the qualifications of the dentist in order to gauge the quality of their work.

Dental professionals know that listing their qualifications on their website provides peace of mind for patients. This can help to reassure your patients and makes it easier for people to schedule. It’s essential to explain in basic terms what each of your dental qualifications is. If you tell a patient that you’re a DMD, they’ll probably not know what you’re talking about.

Dental professionals commonly list professional qualifications throughout their website to provide dental clinic visitors with total confidence about the quality of their dentistry!

A simple qualification is listing any relevant professional organizations or associations. Still, the best way of demonstrating commitment isn’t just showing these things on your website: It’s explaining why dental care from your office will always be worth choosing over all others.

Personalize Your Dental Website

The “About” page is a big part of any dental practice website. It allows patients to form connections with their dentist, learn about the staff’s education and experience in-depth; they might even find out what it’s like being close friends or family members!

Some of the best “About” pages include several photos and an in-depth walkthrough of the office with the dentist or the office manager. Don’t be afraid to talk about yourself and what you like to do outside of work. The more you’re able to get personal, the better. 

Your mission statement is a great way to personalize your site, ensuring that it has an authentic voice and will resonate with visitors.

If you don’t have a mission statement, then write one today. There are templates online that will help you write one. If you already have a mission statement on your site, I would re-read it and ask yourself, What does this mission statement feel like? What will a patient get out of this statement?

Tactic: The more personalized your website is, the better because it helps potential patients feel comfortable. 

Use A Dental Blog For SEO and Email Marketing

Blogs are a great way to announce upcoming events, purchase new hardware or software, and the arrival of a new employee. They can also be used as part of your dental SEO strategy. Blogging is a big part of search engine rankings. If you want to be found online by new patients, you should have a blog on your website and post custom content at least monthly. 

Conversations in the comments of blogs are a great way to establish social proof. Craft an engaging blog post and ask the reader to comment. It all starts with posting excellent blog content that will keep readers coming back for more tips on keeping themselves healthy.

Another way to blog is to vlog. Vlogging is simply using video on your blog. Some dentists like to tip of the month and answer curious dental questions simply by shooting a video. 

You also don’t have to stick to just dental content with your blog. Let your patients and potential patients know about your professional advancements and continuing education. Being an authority in dentistry holds great sway over a likely patient’s decision-making process.

It’s been said that blogging is one of the best ways to reach prospective patients because you can use the content from your blog post to create a patient email. Any content that is worthy of your blog is excellent for an email. So, think about writing blogs that can be used in both marketing efforts. 

Social proof is an essential psychological phenomenon that every dental practice should consider when determining their website marketing strategy. Potential patients are more likely to schedule with dentists they see as engaging, open, and trustworthy.

Need Help With Your Online Dental Marketing?

We don’t just want to market your dental practice; we’re committed to helping you succeed. With our dental marketing team’s decade of experience in the dental industry, you’ll have everything you need to start increasing your new patient flow. 

About the Author: Matt Cotant is the SEO manager of Local Dental Marketing and has been involved in dental marketing for 13 years. If you’re interested in having Matt or one of the Local Dental Marketing team members speak at your live or virtual event, please request a time on our dental marketing expert page.

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7 Super Amazing Tips For Dental Facebook Marketing https://localdentalmarketing.com/dental-facebook-marketing-tips/ https://localdentalmarketing.com/dental-facebook-marketing-tips/#respond Wed, 04 Aug 2021 17:05:45 +0000 https://localdentalmarketing.com/?p=509 7 Super Amazing Tips For Dental Facebook Marketing

How To Find New Dental Patients With Facebook

How do you find new patients in today’s world? One way is Facebook marketing for dentists. Facebook is a great tool to use when looking for new patients because it has so many users. Each one of your patients has several hundred friends on Facebook. A dentist’s social media campaign that focuses on leveraging these relationships will provide more opportunities to find potential new patients.

It doesn’t matter if your dental office posts about the latest procedure or shares photos of the newest staff member; as long as what you post is interesting or relevant to your target market, it can help get more people into your practice!

1.) Use Dental Social Media Signs To Create Great Content

Social media signs are a great way to create content, especially as dental social media strategy. Facebook has more than 1.5 billion daily users. A Facebook marketing strategy that includes social media signs will help to capture photography that can be shared online. 

Social signs will allow dentists to tap into this huge user base and reach new patients and reach existing patients as well.

Download This Free Set Of Social Media Signs from My Social Practice and start capturing photos with patients.

2.) Dental Facebook Marketing Posts Need To Be Engaging

When you post generic images and videos to your Facebook page, you won’t receive the engagement you want. Let’s face it, dental information is not that exciting. But, posts that highlight your patients and your dental team are great. A Facebook marketing strategy for dentists should include Facebook posts that receive engagement. 

One of the best ways to increase your engagement is to ask questions. Sounds simple, right? Asking your audience to comment will increase your engagement rates, which then increases your reach, followers, clicks, phone calls, and new patients.

By following this tip, one of our client practices was able to increase their new patients from social media by more than 5 patients per month.

3.) Create Opportunities For Capturing Patient Photos

In today’s digital marketing age, where everyone has a cell phone in their hand, most patients don’t mind taking photos. Some patients will take photos regardless, whether you ask them or not.

All that you need to do is ask if patients would like to take a photo showing off their smile. The social media signs in step one are a helpful way to introduce the idea. Check this video out for more great social media marketing ideas.

Another opportunity to capture photos is during events. Social media photo booths are becoming more common these days, so this is a great option to use. Dentists can now post random videos or photos of themselves with patients from their photo booth software.

4.) Use Social Media Consent Forms For Photo Authorizations

You don’t have to be scared of the HIPAA police. Using patient photos on your Facebook page does not break HIPAA violations as long as you have a consent form. The best practice is to have a single consent form for each photo that you want to use. This makes it very clear that you have authorization for that specific photo.

You may have a problem if you have a general authorization form. I know of some practices that have an authorization form in the patient intake process and they believe that this general authorization covers all marketing opportunities into the future. I wouldn’t take this chance. You should have a consent form for each photo that you use.

Check out our HIPAA Consent Photo Sharing App. Receiving marketing consent is a breeze when you use this app.

5.) Facebook Boosting is HUGE!

For those of you who have been using Facebook to promote your practice, you may have noticed a decrease in the reach of your posts. Don’t worry—you’re doing anything wrong. It results from social media platforms showing users what it thinks will be relevant, rather than everything. 

What does this mean for your dental practice? As dental social media feeds become more crowded with content, it will be more difficult to reach your audience — even fans who follow your page. Small, strategic investments in Facebook boosting increases your posts’ reach. Boosting helps maintain top-of-mind awareness with your patients and expand your audience to those most likely to become new patients.

6.) You Need The Help Of Your Entire Team

Your patients are increasingly spending more time on social media.

If you’ve already begun with a social media strategy, you know that you can’t do it alone. Dentists simply don’t have the time to do everything required to see great results. If you can get your team involved, you’ll see that managing a social media campaign isn’t difficult.

Have your team members comment on posts. By liking your dental posts and leaving short comments such as “I love working with this practice!” or “We’re always happy to see our amazing patients!”, you can increase the reach and visibility of your Facebook page. 

When your team members engage with your practice posts, other like-minded professionals who might be looking for a dentist in their area see that you’re in an office where everyone is friendly and inviting.

Pages with more likes also tend to rank higher on Facebook’s search engine. So make sure to incorporate a way to encourage patients to follow you on your social media accounts.

7.) Video On Facebook Gets Much Higher Engagement

Dental marketing videos are a must for any dental professional in 2021 and 2022. However, we hear many obstacles get in the way of doctors creating them. Common roadblocks include: not having enough time to make videos and not being able to get your team or doctor on board with the idea. But, it’s not as difficult as you might think if you’ve got the right ideas. Here are a few video ideas that work.

Capturing a reveal or reaction video to a new smile is even better than a testimonial video. A natural, genuine reaction from your patient is worth 100 testimonial videos.

Fun fact videos are great. Shoot a video where you are telling your patients and community about a fun dental or non-dental-related fact. (Remember, not everything you post needs to be dental-related. The goal of dental marketing is to build trust by making real connections with potential patients.)

A day in the life of a dentist provides lots of different video opportunities. Your dental team provides many possibilities for video marketing. You can share behind-the-scenes clips and your daily office routines to demonstrate your focus on cleanliness and patient safety.

Try using video to educate your patient database. If you are interested in showing off your practice, then a video is the way to go. These videos can help explain what makes your dental practice stand out among competitors by showcasing unique services and new technology that other practices don’t offer.

In this article, we’ve provided some social media for dentists tips that should help get the ball rolling on a successful dental marketing campaign. If all of this sounds intimidating and you want help putting together a social media for dental strategy, let us know. Our team of experts is ready and waiting to partner with you to create a stellar Facebook marketing plan that drives new patient phone calls. A new digital marketing plan can include a dental Facebook ad campaign, Facebook ads for dentists, blog posts, live videos, and other forms of Facebook advertising. 

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SEO For Dentists, Is It Necessary For New Patient Growth? https://localdentalmarketing.com/seo-for-dentists-for-new-patient-growth/ https://localdentalmarketing.com/seo-for-dentists-for-new-patient-growth/#respond Wed, 04 Aug 2021 17:05:29 +0000 https://localdentalmarketing.com/?p=507

Dental SEO is an acronym that stands for dental Search Engine Optimization. Search engines like Google, Yahoo, and Bing help potential new patients find information about local businesses. You’ve all used search engines before. I know this because anyone that is reading this article used a search engine to find it. 🙂

If your a dentist for a practice that is mature, meaning you’ve reached capacity for new patients and you’re not accepting new patients, then SEO is not as important to the sustainability of your dental practice. If you’re like most dental practices though, you’re probably looking for new patients. If this is you than dental SEO should be a big part of your dental marketing efforts.

It’s almost impossible in today’s world to use ‘ONLY’ traditional marketing tactics like, radio ads, flyers, billboards, television spots, telemarketing, and other forms of print advertising to find new patients. Most businesses have cut their traditional advertising budgets in lieu of digital marketing because there has been a major shift in how consumers gather and sort through information. When was the last time that you spent a few hours reading print mail advertisements? Now ask yourself, when was the last time you spent a few hours reading information on the internet?

There might be some of you reading that have had success with certain forms of traditional advertising. Print mail campaigns can be very successful as well as billboards. I’ve spoken with hundreds of practices that effectively use those forms of advertising. I have yet to run into a thriving dental practice that does ONLY those forms of advertising.

The best course of action if you’re sold on traditional dental marketing would be to combine the efforts of traditional with digital dental marketing. The cost effectiveness of digital supporting a traditional campaign will dramatically increase your ROI.

Back to the question at hand… is SEO for dentists necessary for new patient growth? The answer is a simple ‘yes’. So, let’s talk about why.

When a potential patient is looking for a dentist they can find out about your practice in several ways. There’s traditional advertising methods as we’ve discussed above, word of mouth and referrals, location, and many types of digital strategies. Regardless of how they found you, consumer research studies have shown that more than 2/3 of all potential patients are going to check you out online before they make a call or come to your office. And, this may be a shocker but the number one place they go to find out about you is your Google My Business page, not your website.

If you’ve never heard of Google My Business (GMB) it’s the name of Google’s business directory. When you search for a local business on Google, the search result page will have a Google map with local business results. The listing information in the Google maps section comes NOT from your website but from your GMB account. Some stats to show how important local SEO is are:

On average 46% of all Google searches are for a local businesses.

88% of all searches for a local business on a mobile device call or visit within 24 hours.

72% of consumers who did a local search visit the store within five miles.

Why is it that potential patients go to the Google map to research your practice? It’s because of the mapping functionality as well as the patient reviews. According to many recent studies Google reviews and Facebook reviews are considered as valuable as a personal recommendation.

The second most likely place that potential patients go to learn more about your practice is your website. The third place that a potential patient goes would be your dental social media accounts.

Now, I’m not saying that it’s always in that order. Some patients may go directly to your dental website and other’s may go straight to your Facebook or Instagram account. What the data shows is that of all these options the most likely place that a patient will go is to check out your GMB account.

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7 Important Dental Marketing Tips For Dentists in 2022 https://localdentalmarketing.com/dental-marketing-tips-for-dentists-in-2022/ https://localdentalmarketing.com/dental-marketing-tips-for-dentists-in-2022/#respond Wed, 04 Aug 2021 17:05:08 +0000 https://localdentalmarketing.com/?p=505 7 Important Dental Marketing Tips For Dentists in 2022

SEO for dentists is a big topic, so let’s not waste any time. If you’re not implementing these digital dental marketing strategies in 2022, you’ll be losing new patients to your competition.

1.) Optimize Google My Business Before Website Optimization

I know this sounds entirely backward, but hear me out. Close to two-thirds of patients searching for a new dentist will either find the dentist in the Google Map or read the dental practices Google My Business account reviews. A Google My Business account is the dental practice listing in Google maps. Either way, you look at it, a dental practice GMB account is a gateway for new patients. It’s either a big gate or a tiny little gate hidden in a corner behind a bush. 

My suggestion is, to begin with, the end in mind, which is to rank as high and wide as possible in Google maps. Start with GMB optimization.

Many of the dental SEO tactics involved in website optimization are the same as GMB optimization. Still, with maps optimization as the end goal, you’ll align tactics to get to your SEO goals as quickly as possible and start attracting new patients.

2.) Understand How Local SEO Works and Optimize Accordingly

Rankings in local dental SEO (Google, Yahoo, and Bing maps) are not the same as rankings in organic search or SEM. In local SEO, rankings are fluid. A practices online presence in maps can rank #1 in a particular neighborhood, not rank in the next community across the street, and then start ranking again in the next community. 

To see where you’re currently ranking in Google maps run a Google Maps Radius Report

Once you run your report, you’ll be able to see which neighborhoods your practice ranks well for. A rankings report will enable you to get very specific about what content should be written.

3.) Add Location Pages To Your Website For Hyper-local SEO

A location page on your website signals to Google that you want to rank higher in that area. There are lots of ways to structure a location page, but all should include the following: a minimum of 650 words, and they have to be original content; links to local businesses that reside in the area; internal links to your website service pages; links to the practice GMB account, and an embedded Google map.

When we build websites for our dental clients, we will add an ‘Areas we serve’ section under the practice’s About Us page. An Areas-We-Serve page is where we house all of the location pages for our clients.

Most SEO Strategies in 2022 will likely include location page suggestions. I found a well-ranking dental practice website the other day that had several location pages. 

4.) Correlate GMB Service Areas With Your Website Location Pages

In your dental practices GMB admin panel on the ‘Info’ tab, you’ll see an area called ‘Service Areas.’ Google allows a dental practice to add up to twenty service areas. Once you’ve selected your areas, write website location pages for those service areas because this will definitely help in Google searches.

Make sure to link the location pages, and don’t forget to link from the location page to your GMB account, which sends a clear message to Google that you want your GMB account to rank for that area. Connecting the dots through linking will have a direct effect on your Google maps rankings in the search engines.

With this said, you may end up writing dozens of location pages as you get more and more granular in your targeting. That’s okay; it’s what you need to do!

5.) Post At Least Once A Week To Your GMB Account

Post at least once a week to the posts section of your GMB account. This is not optional. It helps because Google wants to see that you’re active and on top of your SEO duties. Posting will keep your GMB listing fresh in Google’s eye without getting in trouble with them for spamming the system.

Posting to your GMB accounts is a great linking strategy. It would help to link your GMB posts to your website service pages, location pages, and new blog articles.

6.) Create A Google Review Campaign

Google reviews are essential to attracting prospective patients. They’re part of the ranking algorithm for a dental office but not as big of a factor as you would think. Being the most reviewed dentist in your community will not send you straight to the top of Google maps. 

We all want new patients and patient reviews are a powerful social proof statement. It’s one of the goals on every dentist’s list. Data suggests that if you’re on the first page in the Google map, it doesn’t matter if you’re the top listing, as long as you have more reviews with a better rating than the other two listings. The rule is, the listing with the most reviews (and best reviews) wins. 

But how does a practice go about getting more reviews? Well, it starts with being proactive and requesting patient reviews from your current patients. If you don’t ask, you won’t get.

Some dental practices are not super tech-savvy, which is why their marketing strategies may be less than successful. Suppose you want to be proactive in requesting reviews and generating new patients. In that case, you may want to consider the New Patient Conversation Inbox, which includes a texting reviews platform. This software will allow you to automate text messages requesting a review on Google for all patients that check in for tier appointments. It also includes chat bots, video integration with your website and other real-time patient communication tools. 

Remember to do something positive for those who have left you a review, whether offering them an incentive or just personally reaching out to thank them for reviewing you online.

6.) Add Accepted Health Insurances To Your GMB Account

A few months ago, Google added a section to your GMB admin called Accepted Health Insurance on the Info tab. If you are a dentist that accepts insurance, you should fill this section out.

Listing your accepted health insurance in your Google My Business account shows potential patients which dental practices they should choose from immediately. We tested adding all of the insurances for a new dental SEO client and within 5 months he had quadrupled his new patients. The call data showed that he increased his calls from Google maps by more than 25 calls per month. 

Make sure to fill out this section if you accept insurance, because you’ll be much more likely to show up in the Google map when potential patients search for dental practices that accept insurance.

7.) Analyze Your Inbound & Outbound Links

Inbound and outbound links are important for marketing a website. Inbound links, which point to the website from other websites, help search engines understand the popularity of your site and rank it accordingly. Outbound links, which point back to other websites on various topics, help users find related information that is not on your site. As with any dental marketing technique, inbound and outbound link building needs to be optimized in order to be effective.

You can use Google Webmaster Tools or run a website audit in order to find out who is linking to you and which pages on their website are linked to. This information will give you ideas of other dental pages or local businesses that may be helpful for improving your linking structure. 

A website audit will also give you information on your title tags, page titles, meta descriptions and potential errors on your website. 

Once you’ve run your audit you’ll want to connect with your website hosting company and see if they can help you fix the errors. If you don’t have a dental website company that can help, or if you need a new website, please check out our $4,000 website design credit. 

About Local Dental Marketing

Local Dental Marketing, located in Salt Lake City, Utah is a firm that offers digital dental marketing services to dental practices throughout the United States and Canada. If you are interested in booking a member of the team to speak at your next event please contact us at info@localdentalmarketing.com.

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